Partnership discovery for sports nutrition brands.
Find credible coaches, practitioners, and performance creators for affiliates, collaborations, ambassador programs, and ad campaigns.
Built for sports nutrition brands that need trusted voices.
dr.ellamarsh As a sports nutritionist, I look for carbohydrate products that athletes can actually tolerate — @apex.fuel’s 1:0.8 glucose-to-fructose ratio helps support high carb intake without the gut issues.
2 hours ago
Finding the right partners is the hardest part of the campaign.
Sports nutrition brands don't need more influencers. They need trusted partners who can actually represent the product.
Marco K. Strength coach — No PT or nutrition cert listed
About: 'evidence-based fitness' — No credentials page
2022: 'cutting carbs is dangerous' — Conflicts with category claims
Hi Marco, I came across your profile and think you'd be a great fit for our brand. We'd love to send you some product and explore a collaboration…
- @jakerunsfarRe: Partnership opportunity — [Brand] No response · 9d
- @lifteatsleepRe: Partnership opportunity — [Brand] No response · 7d
- @coach.mkRe: Partnership opportunity — [Brand] Follow-up needed · 5d
- @avawellnessRe: Partnership opportunity — [Brand] Replied: not a fit
- @runwithryanRe: Partnership opportunity — [Brand] Still waiting · 3d
- @theshreddedRe: Partnership opportunity — [Brand] No response · 2d
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Credibility risk is real
The wrong partner damages brand trust and pulls you into compliance issues.
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Generic influencer lists don't fit
Sports nutrition needs people who understand training, recovery, and product use — not just anyone with an audience.
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Sourcing eats weeks of time
Brands lose time checking credentials, scrolling content, and chasing people who never reply.
Access the people already shaping the industry.
Powered by the leading performance nutrition trade publication, Talent gives brands a direct route to 952 sports nutritionists, academics, coaches, practitioners, and industry operators across elite sport, private practice, and nutrition businesses.
Endurance & ultra-distance fuelling
Team sport nutrition, rugby academies
Female endurance & RED-S
Hydration & electrolyte strategy
Strength sport & body composition
Combat sport & weight cutting
Dr Eleanor Marsh
Open to partnerships- 01
Real industry access
Built from direct communication with the people shaping performance nutrition.
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Reviewed for credibility
Profiles are checked for credentials, audience fit, professional relevance, and brand suitability.
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Made for partnerships
Find people for affiliates, collaborations, ambassador programs, and paid social campaigns.
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Direct outreach
Copy verified contact details and start conversations without a middleman.
A sample of the credible creators in the directory.
A preview of the verified creators brand subscribers can browse, filter, and contact directly. The full database updates monthly.
Dr Eleanor Marsh
PhD, SENr
Endurance nutrition for ultra-distance runners. 14 whitelisting campaigns delivered. Specialism: gut training under race conditions.
James Okafor
MSc, RD, BDA Sport
Team sport nutrition for rugby and football academies. 6 brand campaigns in 2025. Embedded in a Premiership rugby academy.
Sophie Lindqvist
MSc, Accredited Sport Dietitian
Female endurance and RED-S. Audience skews 28-44, 78% women. 11 sports nutrition brand partnerships in 2025.
Dr Marcus Reeve
PhD, SENr
Hydration and electrolyte strategy for endurance athletes. 9 whitelisting campaigns delivered. Consults to British Triathlon's performance pathway.
Subscribed brands see every creator, full profiles, and direct contact details.
One directory. Every type of creator partnership.
However your team works with creators — seeding, paid, ambassadors, affiliates, launches, or creator-led ads — start with people who actually fit the brand.
Product seeding
Get your product into the hands of credible creators who genuinely fit the brand — and who will actually post about it.
Paid collaborations
Brief vetted creators on sponsored content with confidence in their audience, claims literacy, and follow-through.
Ambassador programs
Build long-term relationships with athletes, coaches, and practitioners who become trusted voices for the brand.
Affiliate partnerships
Find creators open to codes, links, and commission-based partnerships that reward genuine product advocacy.
Launch campaigns
Coordinate a credible cohort of creators for product launches, NPD pushes, and seasonal moments.
Creator-led ads
Use creator content in your paid social — running ads from their handles for stronger trust and performance (also known as creator whitelisting).
What are creator-led ads?
Creator-led ads are paid social ads that run from a creator's own handle instead of the brand's. The creator publishes (or permits) the post, and the brand boosts it as paid media. The audience sees a trusted creator — not a brand banner — which usually means stronger attention, lower CPMs, and higher conversion.
This is also known as creator whitelisting on Meta and Spark Ads on TikTok. It's one of the most effective ways sports nutrition brands turn organic creator content into reliable, scalable performance media — but it only works if the creator is credible. That's the part this directory solves.
One simple subscription. Built for in-house brand teams.
Replace agency markups and weeks of manual sourcing with a curated directory your team can use whenever a campaign comes up.
For early brand partners. 12-month minimum.
- Full access to the curated creator directory
- Verified credentials and audience metrics
- Partnership type filters — seeding, paid, ambassador, affiliate, ads
- Direct contact details for every creator
- New creators added monthly
- Quarterly directory refresh
- Campaign management
- Contract negotiation
- Payment handling
- Attribution reporting
Standard pricing will move to £500/month once the directory reaches 100 verified creators.
Common questions from brand teams.
Practical guides for creator partnerships.
Short, practical reads for sports nutrition marketers running creator collaborations, ambassador programs, and creator-led ads.
What whitelisting actually is — and why sports nutrition brands should care
What whitelisting is, why it outperforms brand-handle ads, and why credentialled creators outperform generic ones for Informed Sport brands.
Read guideWhitelisting vs affiliate vs ambassador — choosing the right mechanic
Whitelisting is media. Affiliate is performance. Ambassador is brand. The combined approach most sports nutrition brands miss.
Read guideHow to brief a credentialled creator (template included)
The one-page brief that gets you compliant, on-message creative the first time, every time.
Read guideSetting up Meta Business Manager for whitelisting — the brand-side checklist
The brand-side checklist for Meta Business Manager whitelisting — permissions, partner access, Ads Manager configuration, and the two errors that catch everyone out.
Read guideBuild a creator roster your brand can stand behind.
Discover, shortlist, and partner with credible creators for every campaign — from product seeding to creator-led ads.