The credibility play your sports nutrition brand has been missing.
Run paid campaigns with credentialled creators.
PN—TALENT is the curated directory of registered nutritionists, dietitians, and PhDs running paid social campaigns for sports nutrition brands. Whitelisting, affiliate, and ambassador deals — designed for credibility, not just reach. Your generic creators do volume. Ours do trust.
- Verified credentials
- Audience metrics checked
- Responsiveness confirmed
Dr Ella Marsh
PhD, SENr · Endurance & hydration
Generic creators do reach. Credentialled creators do trust.
Reach plays drive volume.
Generic creators with large audiences deliver impressions. You pay for eyeballs, you measure ROAS. This is the foundation of your paid social strategy and it works.
Credibility plays drive trust.
Credentialled creators transfer authority. When a registered nutritionist endorses your product, their audience doesn't see an ad — they see a recommendation from an expert they already trust. This is the layer most sports nutrition brands miss.
You need both.
Reach without credibility burns budget. Credibility without reach stays niche. PN—TALENT is the credibility layer that makes the rest of your media mix work harder.
Finding credible creators should not take weeks.
Most sports nutrition brands know they should be working with credible practitioners. The hard part is knowing who is qualified, who is commercially useful, who is open to paid campaigns, and who will actually reply.
- 01Ask around
Rely on internal networks, agency suggestions, or whoever someone on the team already knows.
- 02Check credibility manually
Look through bios, qualifications, content, and previous work to decide whether someone is actually suitable.
- 03Guess campaign fit
Work out whether they understand your product, your audience, your claims, and your sport category.
- 04Send outreach
Contact people without knowing whether they are open to whitelisting, affiliate, or paid content work.
- 05Wait and chase
Follow up, wait for replies, and hope the right people are available.
Useful, but slow. And every campaign starts from almost zero.
- 01Start with verified practitioners
Sports nutritionists, dietitians, PhDs, SENr practitioners, and performance specialists already reviewed for brand relevance.
- 02See the important details upfront
Credentials, sport specialism, platform metrics, content examples, whitelisting readiness, and affiliate openness in one profile.
- 03Filter by campaign fit
Find people by sport, audience, platform, product category, creator style, and campaign type.
- 04Contact people already open to brand work
Practitioners listed on Performance Nutrition Talent have opted in to hear from relevant sports nutrition and supplement brands.
- 05Move faster
Spend less time building lists and more time running campaigns with people your team can trust.
Same campaign. Better starting point.
Performance Nutrition Talent does not run your campaign for you. It helps you start with the right people.
How a brand marketer uses Nutrifluence.
Filter the directory, open a verified profile, copy the practitioner's email, and start the conversation. No middleman, no marketplace inbox.
Endurance & ultra-distance fuelling
Team sport nutrition, rugby academies
Female endurance & RED-S
Hydration & electrolyte strategy
Strength sport & body composition
Combat sport & weight cutting
Dr Eleanor Marsh
Open to briefsWhitelisting works. Finding the right people is the hard part.
Generic creators are risky
Sports nutrition claims need credibility. A large audience does not mean the creator understands performance nutrition, compliance, or athlete trust.
Cold outreach is slow
Marketers lose weeks building lists, checking credentials, chasing replies, and trying to work out who is actually open to paid campaigns.
Agencies add markup
Creator agencies can help, but they often add cost without giving you a sports-nutrition-specific view of who is credible and responsive.
A curated shortcut to the right creators.
We do the sourcing, checking, and curation so your team can focus on running the campaign.
We find the practitioners
Sports nutritionists, dietitians, PhDs, and performance practitioners with relevant audiences.
We verify the important details
Credentials, audience metrics, whitelisting readiness, affiliate openness, and responsiveness.
You search the directory
Filter by sport, credential, platform, campaign type, audience size, and availability.
You contact them directly
No managed service required. Your team owns the campaign, contract, and reporting.
Everything a marketer needs before making contact.
Credential verification
SENr, RD, BDA Sport, PhD, MSc, and relevant professional experience.
Creator metrics
Follower count, engagement rate, main platform, audience geography, and content examples.
Whitelisting readiness
Clear status for Meta Partnership Ads, TikTok Spark Ads, and previous whitelisting experience.
Affiliate openness
See who is open to codes, links, commission structures, and longer-term ambassador work.
Responsiveness status
We prioritise practitioners who actually reply to brand enquiries.
Direct contact access
Brands contact practitioners directly. No hidden marketplace inbox.
A sample of the credentialled creators on Nutrifluence.
Eight of the verified practitioners brand subscribers can browse, filter, and contact directly. The full directory updates monthly.
Dr Eleanor Marsh
PhD, SENr
Endurance nutrition for ultra-distance runners. 14 whitelisting campaigns delivered. Specialism: gut training under race conditions.
James Okafor
MSc, RD, BDA Sport
Team sport nutrition for rugby and football academies. 6 brand campaigns in 2025. Embedded in a Premiership rugby academy.
Sophie Lindqvist
MSc, Accredited Sport Dietitian
Female endurance and RED-S. Audience skews 28-44, 78% women. 11 sports nutrition brand partnerships in 2025.
Dr Marcus Reeve
PhD, SENr
Hydration and electrolyte strategy for endurance athletes. 9 whitelisting campaigns delivered. Consults to British Triathlon's performance pathway.
Aisha Patel
RD, MSc
Plant-based fuelling for amateur endurance athletes. 67k TikTok, 7.8% engagement. Author of two plant-based sports nutrition books.
Tom Bridges
MSc, SENr
Strength sport nutrition and body composition. 22 brand campaigns delivered. Works with national-level powerlifters on cut and peak protocols.
Dr Camille Roux
PhD
Pro cycling nutrition and supplement strategy. 7 brand campaigns. Lead nutritionist for a UCI WorldTeam.
Ben Holloway
BSc, SENr
Race-day fuelling for age-group triathletes. 8 brand partnerships in 2025. Coaches a 200-athlete endurance squad.
Subscribed brands see every practitioner, full profiles, and direct contact details.
Get accessSimple pricing. Built for teams that just need the right people.
For early brand partners. 12-month minimum.
- Access to the curated creator directory
- Verified credentials and profile notes
- Audience and platform metrics
- Whitelisting and affiliate status
- Direct contact information
- New creators added monthly
- Quarterly directory refresh
- Campaign management
- Contract negotiation
- Payment handling
- Attribution reporting
Standard pricing will move to £500/month once the directory reaches 100 verified creators.
New to whitelisting? Start here.
Short practical guides for sports nutrition marketers setting up creator, whitelisting, and affiliate campaigns.
What whitelisting actually is — and why sports nutrition brands should care
What whitelisting is, why it outperforms brand-handle ads, and why credentialled creators outperform generic ones for Informed Sport brands.
Read guideWhitelisting vs affiliate vs ambassador — choosing the right mechanic
Whitelisting is media. Affiliate is performance. Ambassador is brand. The combined approach most sports nutrition brands miss.
Read guideHow to brief a credentialled creator (template included)
The one-page brief that gets you compliant, on-message creative the first time, every time.
Read guideSetting up Meta Business Manager for whitelisting — the brand-side checklist
The brand-side checklist for Meta Business Manager whitelisting — permissions, partner access, Ads Manager configuration, and the two errors that catch everyone out.
Read guideStop building creator lists from scratch.
Get access to credentialled sports nutrition creators who are already open to brand campaigns.