Practical guidance for credentialled creator campaigns.
Written by Dr Alfie Gordon, PhD. Long-form playbooks on whitelisting, affiliate, ambassador mechanics, ASA and CAP code compliance, Meta and TikTok setup, and the operating model that actually scales.
What whitelisting actually is — and why sports nutrition brands should care
What whitelisting is, why it outperforms brand-handle ads, and why credentialled creators outperform generic ones for Informed Sport brands.
Whitelisting vs affiliate vs ambassador — choosing the right mechanic
Whitelisting is media. Affiliate is performance. Ambassador is brand. The combined approach most sports nutrition brands miss.
Setting up Meta Business Manager for whitelisting — the brand-side checklist
The brand-side checklist for Meta Business Manager whitelisting — permissions, partner access, Ads Manager configuration, and the two errors that catch everyone out.
TikTok Spark Codes for sports nutrition — what they are and why they matter
Spark Codes vs traditional TikTok ads, why they outperform for performance products, and how to operate them well.
ASA and CAP code compliance for whitelisting in sports nutrition
Why sports nutrition gets extra scrutiny, the claims you can and cannot make, and a compliance checklist every brand should follow.
Measuring whitelisting performance — ROAS, lift, and what to ignore
Five metrics that matter, the right comparison to run, attribution windows, lift studies, and a one-page monthly reporting template.
TikTok Spark Codes explained for sports nutrition brands
Why Spark beats branded TikTok ads for supplement creative, and the operational model that scales.
ASA compliance for sports nutrition creator partnerships
The CAP code rules brand marketers most often misread, and a workable claims-sheet template.
How to brief a credentialled creator (template included)
The one-page brief that gets you compliant, on-message creative the first time, every time.
Measuring whitelisting ROAS vs brand-handle ads
How to set up a clean A/B test that survives finance review and tells you the truth.
Pricing your content, whitelisting, and affiliate work as a credentialled practitioner
Day rates, usage rights, and how to think about whitelisting fees in addition to content fees.
Building a brand-ready media kit as a sports nutritionist
What brand marketers actually look for in a practitioner media kit, and what to leave out.
ASA, MHRA and CAP code rules for sports nutrition content creators
The compliance reading every credentialled creator should do before signing their first paid brief.
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